How to Start a Business in NZ: A Comprehensive Step-by-Step Guide
- wisestart
- Mar 27
- 4 min read
Updated: Apr 9

Starting a business in New Zealand (NZ) is an exciting venture, but navigating the legal and financial requirements can be overwhelming. Whether you’re launching a small startup or a larger enterprise, this guide will walk you through every essential step—from registering your business to understanding taxes, getting an NZBN, and more.
Outline: How to Start a Business in NZ
Main Topic | Subtopics |
1. Introduction | - Why NZ is a great place for business - Benefits of starting a business in NZ |
2. Choosing the Right Business Structure | - Sole trader vs. partnership vs. company - Pros and cons of each structure |
3. Registering Your Business in NZ | - Choosing a business name - Checking name availability - Registering with the NZ Companies Office |
4. Getting an NZBN (New Zealand Business Number) | - What is an NZBN? - Why you need one - How to apply for an NZBN |
5. Understanding Taxes for New Businesses | - GST registration and thresholds - Income tax obligations - Provisional tax and PAYE (if hiring staff) |
6. Business Banking and Financial Setup | - Opening a business bank account - Setting up accounting software - Business finance options (loans, grants, investors) |
7. Compliance and Legal Requirements | - Business licenses and permits - Health and safety regulations - Industry-specific compliance |
8. Hiring Employees and Employment Laws | - Employment contracts - Minimum wage and working conditions - ACC levies for employees |
9. Marketing and Branding Your Business | - Creating a website - Social media and digital marketing - Branding and customer engagement |
10. Business Insurance & Risk Management | - Types of business insurance - How to protect your business from risks |
11. Tips for Growing and Scaling Your Business | - Networking and business communities - Business mentoring and support in NZ |
12. Common Mistakes to Avoid When Starting a Business in NZ | - Legal and financial pitfalls - Operational mistakes |
13. FAQs About Starting a Business in NZ | - 6-7 most commonly asked questions and answers |
14. Conclusion and Next Steps | - Final tips and where to get more help |

Introduction: Why Start a Business in NZ?
New Zealand consistently ranks as one of the easiest countries to start a business due to its business-friendly regulations, streamlined tax system, and supportive government initiatives. Whether you're a local entrepreneur or a foreign investor, the process is straightforward.
Key Benefits:
Quick and easy online registration
No capital requirements for starting a business
Low corporate tax rates
Access to a strong economy and global markets

Choosing the Right Business Structure
Before registering, you must decide on the right business structure that fits your needs:
Sole Trader
You own and operate the business yourself.
Simple and low-cost setup.
You are personally liable for debts.
Partnership
Two or more people share ownership.
Shared profits and liabilities.
A legal partnership agreement is recommended.
Company (Limited Liability Company - LLC)
A separate legal entity from the owner(s).
More complex setup but offers liability protection.
Required to file annual returns.
💡 Tip: A limited liability company is usually the best option if you plan to grow and hire staff.
Registering Your Business in NZ
Once you’ve chosen a business structure, follow the steps below:

Step 1: Choose a Business Name
Your business name must be unique and not already registered. Check name availability on the Companies Office website (https://companies-register.companiesoffice.govt.nz).
Step 2: Register with the NZ Companies Office
Sole traders and partnerships don’t need to register with the Companies Office.
Companies must register and pay a one-time fee (around $115).
Step 3: Apply for an NZBN (New Zealand Business Number)
An NZBN is a unique identifier for your business and helps with invoicing and contracts. Sole traders, partnerships, and companies can apply online at nzbn.govt.nz.
Understanding Business Taxes in NZ
All businesses in New Zealand must comply with tax regulations.
GST (Goods and Services Tax)
If your annual turnover exceeds $60,000, you must register for GST (15%).
GST registration can be done via Inland Revenue (IRD): https://www.ird.govt.nz/.
Income Tax & Provisional Tax
Companies pay 28% corporate tax.
Sole traders pay tax on personal income rates.
If you expect to pay more than $5,000 in tax, provisional tax payments are required.
💡 Tip: Using accounting software like Xero or MYOB helps manage tax obligations efficiently.
Business Banking and Financial Setup

Opening a business bank account separates your personal and business finances. Some of the best banks for business accounts in NZ include:
ANZ
ASB
BNZ
Westpac
Other financial steps include setting up accounting software (Xero, MYOB, or QuickBooks). Exploring business loans or government grants for funding.
Compliance & Legal Requirements

Certain industries require licenses and permits. Check: NZ Trade & Enterprise (NZTE) – for industry regulations. WorkSafe NZ – for health and safety laws.
Hiring Employees in NZ

If hiring staff, ensure you: Draft employment contracts (required by NZ law). Pay at least the minimum wage ($22.70/hr in 2024). Register for PAYE tax and ACC levies.
Marketing and Growing Your Business

Build a Website – Wix, Shopify, Squarespace, and WordPress are great places to start building a website for your business. If you would rather focus on further developing your business and don't have the time or are still unsure how to get started, Wise Start is a website and business consulting agency offering ongoing support and guidance with business planning, business consultations and website design, to learn more get in touch with Wise Start.
Leverage Social Media – Promote your products or services on Facebook, Instagram, and LinkedIn.
Use SEO & Google Ads – Drive traffic to your website.


FAQs About Starting a Business in NZ

Q1. Do I need an NZBN?
Yes, it helps with contracts and invoicing but is not mandatory for all businesses.
Q2. How long does it take to register a company?
It usually takes 1-2 business days if done online.
Q3. Do I need a separate bank account?
It’s not legally required but highly recommended.
Q4. What are the main taxes I need to pay?
You need to consider GST, income tax, and possibly provisional tax.
Q5. How do I register for GST?
Through the IRD website after creating an account.
Conclusion: Take the First Step Today!
Starting a business in New Zealand is easier than you think with the right guidance. By following these steps—choosing a structure, registering, getting an NZBN, and understanding taxes—you’ll be well on your way to success.
Ready to start? Visit the NZ Companies Office to begin your business registration today!
Need more help? Book A Free Consultation!! with Wise Start
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