Hi, I’m Tasha, founder of Wise Start,

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I created Wise Start to make starting and growing a business simpler, smarter, and more supported especially for people who were never taught how the system actually works.

Whether you’re launching from scratch or tightening up what you already have, I help you build a strong foundation , from branding and Wix website design to practical marketing strategy that actually makes sense.

But strong businesses aren’t built on visuals alone.

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Through my work with small business owners, I kept seeing the same problem:
people weren’t struggling because they were bad at business they were struggling because no one ever explained how tax, structure, and money flow actually work in New Zealand.

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That’s why Wise Start also provides clear education, guides, and decision tools to help sole traders and small business owners understand:

• profit vs revenue

• allowable expenses

• GST and provisional tax

• when to review their business structure​

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Not as accounting advice but as practical guidance, so you can make informed decisions and work confidently with professionals when needed.

If you want a calm, clear path forward (without the fluff), you’re in the right place.